Archive for the ‘Social-Media’ Category

Nonprofit Profiles, Groups, and Pages: Facebook Policy

A close-up of a statue in profile

When cre­at­ing a Face­book pres­ence for your non­profit, you need to decide which kind of pres­ence to use.

In addi­tion to cre­at­ing a Face­book Cause—which you should con­sider as a sup­port­ing ser­vice rather than a pri­mary presence—you really have three options: a Pro­file, a Group, or a Page.

Pro­files are intended for indi­vid­u­als; Pages are intended for brands and orga­ni­za­tions; and Groups are gen­er­ally more infor­mal, may give you less con­trol, and (not coin­ci­den­tally) seem more prone to going viral. Read more…

Nonprofit Social Media Resources: A Menagerie

Man yelling as he jumps into the pool

This week I’m giv­ing a pre­sen­ta­tion on social media to the Dane County Admin­is­tra­tors of Vol­un­teer Ser­vice (DCAVS).

In a 75 minute talk (includ­ing dis­cus­sion) I’ll only be able to scratch the sur­face of this enor­mous topic, so I’m pro­vid­ing them with addi­tional resources to help with later plan­ning and learn­ing. I thought I’d post the resource list here for any­one else who’d find it use­ful.
Read more…

Create a Nonprofit Facebook Page in 3 Easy Steps

Three simple steps on a stairway

Step 1: Contemplate

Ask your­self this ques­tion: “Why am I doing this?”

(This is a pretty good ques­tion to ask before doing most things.)

If you can’t answer that ques­tion clearly and specif­i­cally, you should do more think­ing before you make a Page. Answers like “Because everybody’s doing it” and “Because some­body asked me why we’re not on Face­book” don’t count. Read more…

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