Nonprofit Social Media Resources: A Menagerie

Man yelling as he jumps into the pool

This week I’m giv­ing a pre­sen­ta­tion on social media to the Dane County Admin­is­tra­tors of Vol­un­teer Ser­vice (DCAVS).

In a 75 minute talk (includ­ing dis­cus­sion) I’ll only be able to scratch the sur­face of this enor­mous topic, so I’m pro­vid­ing them with addi­tional resources to help with later plan­ning and learn­ing. I thought I’d post the resource list here for any­one else who’d find it use­ful.

P.S. If your non­profit isn’t try­ing out social media yet, go ahead. Take the plunge. Don’t count on mag­i­cal results, but do count on find­ing impor­tant new ways of con­nect­ing with the peo­ple who are most impor­tant to you.

1. Gen­eral Reference

1.1. Big Pic­ture / Social Media Overview

Social Media for Non Prof­its
A slide show with a good overview of the topic.

Cre­at­ing Your Organization’s Social Media Strat­egy Map
By Beth Kan­ter, widely rec­og­nized guru in non­profit social media.

Britt Bravo Get­ting The Word Out About Your Cause With Blogs, Pod­casts & Social Net­works
Includes many exam­ples of non­prof­its using these tools.

Exam­ple: Social Media Hand­book for Red Cross Chap­ters (Wendy Harman)

1.2. Resource Portals

These sites each offer a wide array of resources related to non­profit social media.

We Are Media
NTEN pro­vides this excel­lent depot of resources for non­prof­its that want to learn about and use social media. Among other resources the site includes online train­ing mod­ules and resources for a wide range of top­ics; some are in progress, oth­ers are rel­a­tively com­plete. There is also a Social Media Tool­box with infor­ma­tion orga­nized by type of tech­nol­ogy: Blogs, Pod­casts, Social Net­work­ing, etc.

An ini­tia­tive of Tech­Soup Global, this is a com­mu­nity that shares ideas and spon­sors chal­lenges related to social change through technology.

TechShop (Uni­ver­sity of Wisconsin-Madison)
A Ser­vice Learn­ing pro­gram for UW-Madison stu­dents. It con­nects stu­dents with non­prof­its on infor­ma­tion tech­nol­ogy projects, par­tic­u­larly Web 2.0 projects. The goal is not to do projects for non­prof­its, but to increase the non­prof­its’ capac­ity to do and main­tain projects. This takes the form of teach­ing them about social media, and doing projects side-by-side with non­profit staff.

This is a for-fee video site offer­ing video train­ing for non­prof­its. If you can’t or would pre­fer not to pay for the full train­ing, each of the ses­sions offers a brief snip­pet from the train­ing, and the snip­pets them­selves are useful.

1.3. Blogs and Podcasts

I fol­low all of these blogs and pod­casts and have learned a lot about best prac­tices, exam­ples, new tools, and audi­ence demo­graph­ics. I’ve listed them here in order of their impor­tance to me; the blogs listed ear­li­est are the ones that have taught me the most.

John Hay­don

Get Your San­ity Back: Wild Apricot’s Non-Profit Tech­nol­ogy Blog
Note: this blog is spon­sored by a Wild Apri­cot, a com­mer­cial Mem­ber­ship Man­age­ment soft­ware ven­dor. How­ever, except for the ads at the top and sides, the infor­ma­tion is gen­er­ally vendor-agnostic, and often very useful.


Beth’s Blog: How Non­prof­its Can Use Social Media (Beth Kanter)

NetWit’s Think Tank

Net­Squared Blog

The Bam­boo Project (Michele Martin)

Chron­i­cle of Phil­an­thropy: Social Good Pod­casts (Alli­son Fine)

Non­profit Tech
Not so much a blog as a meta-blog, aggre­gat­ing sto­ries and resources from many other sites. It cov­ers all forms of tech­nol­ogy, but also pro­vides tar­geted pages for spe­cific tech­nolo­gies, for exam­ple, Face­book (, Flickr ( and YouTube (

1.4. Ref­er­ence

Socialbrite’s Web 2.0 Tools: List and Recommendations

Socialbrite’s Social Media Glossary

The Buzz Bin’s Social Media Glossary

Non­profit Social Net­work Survey

2. Blog­ging

2.1. Blog­ging (General)

10 Rea­sons why Every Non­profit Must Have a Blog

Inte­grat­ing a Word­Press Blog with Facebook

2.2. Microblog­ging (Twitter)

Twit­ter 101 for Nonprofits

Twit­ter in Plain Eng­lish — Overview
Twit­ter in Plain Eng­lish — Search
These are great videos explain­ing Twit­ter sim­ply and digestibly.

How to get more fol­low­ers on Twitter

An intro to Face­book and Twit­ter for nonprofits

Twitter.Org: Twit­ter for Non­profit Organizations

Pub­lish­ing Face­book Updates on Twitter

Pub­lish­ing Twit­ter Updates on Facebook

3. Social Networking

3.1. Social Net­work­ing: General

Non­profit Social Net­work Sur­vey Report (NTEN and The Port)

Think­ing Through Your Social Net­work­ing Tone

3.2. Social Net­work­ing: Facebook

3.2.1. Get­ting Started

An intro to Face­book and Twit­ter for nonprofits

Face­book for Non­profit Begin­ners: Learn the Basics

How To Cre­ate A Pow­er­ful And Engag­ing Face­book Page

Whether to Cre­ate a Page Or a Group (Mashable)

Whether to Cre­ate a Page Or a Group (Wild Apricot)

3.2.2. Beyond Basics

Face­book Pri­vacy: A Guide

How To Use Face­book “Notes” To Get More Traffic

Face­book Best Prac­tices for Nonprofits

4 Face­book Tips for Non­profit Success

11 Quick Tips to Enhance Your Face­book Fan Page

Wash­ing­ton Post Arti­cle on Face­book Causes for Fundraising

4. Video Sharing

See3 Com­mu­ni­ca­tions: YouTube for Non­prof­its — 1 hour web presentation

How Small Char­i­ties can Cre­ate Effec­tive Videos (Episode 9)

YouTube Non­profit Program

5. Photo Sharing

Non­prof­its and Pho­to­shar­ing: A Cost-Effective Way to Spread Your Mes­sage Online

Flickr Non­profit Groups

6. Col­lab­o­ra­tion Tools

Google Docs

Adobe Buzz­word


Scrib­link (Shared online whiteboard)


7. Coor­di­nat­ing Mul­ti­ple Social Networks

How To Man­age Mul­ti­ple Social Media Pro­files (Mashable)

Pub­lish­ing Face­book Updates on Twitter

Pub­lish­ing Twit­ter Updates on Facebook

Broad­cast a mes­sage to many net­works at once: hel­lotxt

Broad­cast a mes­sage to many net­works at once:

Man­ag­ing Mul­ti­ple Photo Shar­ing Sites

Post image credit: Mark Kenny

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